New Branding & Logo Unveiled for Mount Gambier Regional Airport

21st May 2020
The District Council of Grant has revealed a new logo to promote and re-brand the Mount Gambier Regional Airport as part of the current $6M terminal construction project.

Tabled at Council on Monday 18 May 2020 the design by local artist, Julia Reader, is both contemporary and fresh, making a visual statement that signifies the and encapsulates the essence of the Limestone Coast.

Chief Executive Officer, Darryl Whicker, stated that he is thrilled with the final result.

“Having a strong brand to identify the airport is critical as the design of the new terminal has been well conceived to promote the Limestone Coast Region for tourism and economic growth as well encourage people to come and visit the terminal to have a coffee and enjoy the space”

Over the past few months Council staff and Elected Members worked with the team from Ashley Halliday Architects and Kennett Builder’s to scope up a variety of designs, with the final design being agreed upon because of its emotional appeal, aesthetic values and contemporary colour palette.

The new logo was developed in conjunction with Julia Reader Design and has been created to be abstract and bold. The shapes that overlap are loosely based on the shape of the Blue Lake. The white centre is reminiscent of the geology of the Limestone Coast Region and a nod to the circular skylight feature within the terminal entrance. The green represents forestry and the expansive pastures of our agricultural land, the blue represents pristine waterways and coastlines and the red is visual link to the terra rossa soil of our world-class wine regions.

“This is more than a logo, its iconic values are aligned to the things that set the Limestone Coast region apart from other regions; our geology, agriculture, waterways and soils. The design creates a meaningful and long term legacy for the airport and the region, said Mr Whicker.”

The new logo will be rolled out over the next few months in line with terminal construction timelines at the Airport.

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Airport logo